Beacon
Chocolate

Needing a new name and a positioning strategy to guide them, Beacon Chocolate sought out a fresh way to communicate their truly unique product. Beacon Chocolate is made with the sweetening agent allulose, a natural sugar found in trace amounts in jackfruit, raisins, and figs. The body doesn't metabolize it like other sugars, however, and so it has none of the unfortunate health effects.

Beacon Chocolate stands as a signpost in the larger wellness movement, guiding people towards a confection that they can feel good about eating. The final identity reflects a luxury product that is made with natural materials, illuminating a pathway towards a health-conscious, guilt-free indulgence. 

Role: Design, Strategy, Art Direction